HP Photosmart Express

Dan’s Camera City opened in 1977 and has long enjoyed a reputation as the top photography retailer in the Allentown, Pennsylvania area. When the local business magazine surveys readers, Dan’s routinely is named the best photofinisher/camera store in the region by a wide margin.

• Add new products and services that inspire customers to explore new uses of their digital photographs
• Drive new revenue streams
• Attract new customers who might go online or to another store to find such products

• Deployed an HP Photosmart PS 1100 Studio, HP Photosmart Microlab 1000 and HP Designjet Z3100 photo printer to enable production of photo books, collage posters, greeting cards and more

• Generated thousands of dollars of new sales during the holiday season
• Enabled customers to create self-service prints in minutes without disrupting workflow for existing high-output photo labs
• Achieved 8 percent more business during holidays through photo specialty offerings
• Added about 12 percent to the store’s digital print volume

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Success stories